Why We Blog
For many of us the idea of blogging is a very new concept, one of which we may not be or may not have been very comfortable with. For most of us the reasons why we blog range from maybe we heard a top producer in real estate tell us we must blog for SEO organic placement for our website, we might have heard someone tell us we need to blog to be known as the community expert, maybe we’re blogging just to gather information from other regions of the country, or we might blog because we just like doing it.
Funny thing happened on the way to building my Active Rain blog points. I came in to Active Rain with selfish motives of creating a perfectly structured blog post with the proper title, key words, and back links. I was looking for organic placement on the search engines. Search engines and directories love new content for websites and strong back links to relevant or useful information. I made it my mission to try to post a blog every day with the proper structure to help me get free traffic to my website.
As you become a part of the Active Rain community you begin to realize that you see trends before other Realtors. You get a feel for how the national real estate market is doing by reading blog posts every day. You’ll see a great condo in Los Angeles, beautifully priced and see it sell in a short period of time. You see a New York City row house listed and sold at an incredible number. You notice that the vacation homes in Destin, Florida are selling better than they have in years. You can see all of these positive changes in the way the real estate agents are conducting business. More importantly, you see how they feel about their market.
In reality, thinking about it, Active Rain is a case study for the day-to-day activities in Real Estate. We are privy to look in to the lives and business of thousands of people around the country. At least once a week I read a blog post and say to myself, “Wow, that’s another way of looking at it!”, or “That’s a clever idea, I think I’ll try it!”
For anyone new, just entering the real estate business and considering what they should do to generate business, they should look at Active Rain and realize it’s not coincidental that the top producers or top 10% earners in real estate are posting blogs to Active Rain.

