Richmond Hill GA Real Estate
The Gold Standard Open House
The ultimate open house goes as follows;
Within 3 weeks of acquiring a new listing, the wheels should go in motion for an open house. First and foremost, go to a domain supplier such as GoDaddy or DomainSolutions and secure the address name of the property as a url. Let the seller know that the open house is going to be planned for a Sunday afternoon from 1:00 PM to 5:00 PM. This allows for a potential buyer to sleep in or go to church, have a good lunch, and visit the open house in a positive mood with an open mind.
Within 14 days prior to the open house, daily craigslist ads should be posted announcing the open house to get the word out and spur interest.
Within 10 days prior to the open house a blog should be written on the upcoming event using the address as the title. The ActiveRain community is the perfect vehicle for the announcement and by posting it to the hyper-local pages it should show up on a news feed for your area, city or community.
Within 7 days prior to the event, 50-100 postcards should go out to the community and neighborhood announcing the open house and the give-away’s you’ll be providing to the people who attend. The give away’s can include things like a $25 gas card or $25 gift card to a local restaurant. This is the most you should have to spend on the give-away item.
2 days prior to the event, or no later than the day before, you should door knock 50-100 homes around the open house to invite the neighbors to come see the home and to ask them if they know about anyone that wants to buy or sell a home in their community.
The day before the open house, directional signs should be placed at major intersections and directions leading the consumer to the house. Please note, if this is done too soon, many city enforcement agencies will remove the signs.
The morning of the open house you should pick up your food tray, also pick up a small gift of cookies or pastries from a local bakery. Show up to the home, make sure the home smells good, looks good, and it’s in its best light.
After every event or action, the seller should be sent an email or called to inform them of what is taking place on their home. Once the open house starts, have a sign-in sheet and inform anyone who walks through the door that the owner has requested that anyone coming in that they please fill out the sign-in sheet with name, address, phone number and email address. I have learned not to have them sign in immediately. Have them walk through the house and enjoy it first then casually ask if they would please mind signing in.
During any open house, there are going to be lulls in activity. Periods where no one comes through the door. If anyone mentions during their visit to the open house that they have a home to sell, and they have filled out the sign-in sheet properly, when you leave the open house you’re going to go by their home and take a picture of their home, create a post card, the post card should thank them for attending the open house and informing them that you would love the opportunity to interview to sell their house. Hand written notes should be written during lulls for anyone who’s attended the open house that day, and if you want to stand out from the crowed, shoot a 30 second video using your phone or small digital video camera, we use BombBomb as our platform, thanking them for attending the open house and letting them know you would love the opportunity to get to work for them. It will take 30 seconds to shoot the video, 5 minutes to edit it and you will leave a lasting impression on anyone who came through the door.
Richmond Hill Georgia Real Estate
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