Mail Christmas Cards This Week!
In this business everyone talks about modeling, mentoring and coaching. Find a successful agent and copy what he or she is doing. My company is big on not reinventing the wheel and taking advantage of other peoples experiences. By doing this you will absolutely get valuable education on what works or does not work. It will give you a jump start and save you time and money.
But what about individualism? What about creativity? Trying to stand out in a crowed? If everyone is doing the same things, what makes one realtor better than another in an independent consumer’s eyes? Is the top producer that people are copying just better at selling homes than the new agents? Does he or she have an advantage because they came up with the system first? Maybe. Most likely the new person can see the inefficiencies in a system that has been done for a very long time by a seasoned pro and make the systems better.
Think about it and ask yourself these questions:
· Do your systems need to be updated? I.E. are you faxing or using a pager?
· Are there too many sharks in the water right now? Do you need to find a new pond to swim in?
· How many people are now doing or copying the systems you created and have watered down the results?
· How can I reinvent myself?
I think one of the things about being with a successful real estate company, sharing your knowledge with new agents, is yes they’re going to copy what you’re doing, yes they most likely can do it and do it better or at least put a modern spin on it, but this will make you grow. Come up with the new idea or system to attract business; new buyers, sellers, and military relocations. Come up with clever new ad campaigns.
I will be mailing in the next few weeks a Christmas card. Yes I do know it’s going to be May when this happens, but I know that people when they receive cards in the mail, they will open and read it. I will send it to my farm area and past client database. The Christmas card will simply say: Just want to let you know that I’m always ahead of the rest. If you know anyone thinking about buying or selling, please let me know!
Coming up with these fresh, new ideas is fun. It forces us to think outside of the box and maybe work a little bit harder. For all the agents who feel like sharing information with new agents or teaching your systems is a taboo, I’d say do it and watch how your business can grow.
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