How Some See Us
I had a statement said to me over the weekend by a family member and I’ve had the same comment many times throughout the years but never put much thought in to it. The comment was simple; “I couldn’t do what you do.” The tone was that what I do is some kind of impossibility for this relative. You know that tone, something similar to that of a brain surgeon or a rocket scientist. I did remind the relative that I was in the real estate business; it’s pretty basic when you think about it. You find a home for a buyer and sell it to them. You list the home for a seller and sell it to a buyer. No one’s life is at risk here as far as I know!
That comment sparked a day long self imposed debate on how others see us as Real Estate agents. We’ve all heard the statistics that we are very low on the trust meter for the average consumer, right above insurance sales men and used car sales men. I never really thought about us being in the sales business. Others image of what we do harkens back to someone in a short sleeved white shirt with a tie pacing around a lobby or a parking lot, smoking a cigarette, looking for that next buyer to pull in to buy a home. I think this relative thinks I used the statement “What’s it going to take to get you in this home today?”
Most people that have not been in the all commission world fear it. We’ve all been approached by people saying, “I just couldn’t work on commission only, I need some certainty in my pay.” What I should say to these folks is that you will have certainty if you do the right things in this business. If you post a blog every day, send out your hand written thank you notes, take incredible pictures of your listings, return every phone call and email, and treat every individual client as though he or she is your only person that you’re working with at the time. Most of the top producers realize that this is not a money business. This is a people business, we happen to get paid well if we do a good job.
This relative that made the statement to me could not see that the clients that we work with need our services. We’re not talking anyone in to buying a home. Frankly me and my team’s system is that the buyer has to convince us that they have the warm fuzzies about a home before we let them buy it. There’s no high pressure selling involved. The only high pressure stress we have is making sure that our systems are in place and we’re consistent with them each and every day.
I guess after thinking about it, it’s good in a sense that there’s a large segment of the population that feel like they can’t do what we do. That just makes it all the better for us.
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