Your Business Duplicatable, Not Predictable
The widget maker can look down the assembly line and know what the widget will look like at the ending point. The color, shape, size, and weight are duplicatable and predictable. As realtors we can only wish that this was true in our business. Trends, waves, market conditions, public sentiment, perception and inventory levels all affect our business from day to day. No matter what business plan you put in place this year rest assured that you are going to get business from sources that you were not thinking about or counting on. You will also lose business from sources you thought were certain would pay off.
Your valuable tools that you possess are the foundations on how to do a contract, how to negotiate, how to interact with a buyer or seller, and what the real estate laws are. Once the foundation is in place you must stay in concentration on your daily task sheet. Believe in your system whether or not you see an immediate result.
Every day in my business I do the following things:
· First and foremost I post a blog on ActiveRain. I properly structure the blog for SEO purposes and I make sure the content is relevant to provides value to the real estate community. I don’t just mail it in.
· Two, I write 5-10 hand written notes every day thanking people for great service or for taking time with me out of their busy schedules or lives.
· I post craigslist ads, all of my listings as well as call to action ads.
· I call 10 sellers or buyers every day.
· I send a personal email to all of my buyer inquiries every day.
· I shoot a video of a potential home for an out of state buyer almost every day.
· I put together relocation packets for out of state buyers every day.
· I meet with my team every day to find out what we are doing, any obstacles they are encountering, and what can we do to be better?
I was once told by a seasoned agent when I first got in to the real estate business that you have a bucket underneath a spout, business is the water dripping in to the bucket. Sometimes it drips slowly or maybe not at all. Sometimes there’s a steady stream. Real estate is a funny business. It rewards activity. I tell new agents that if you wanted to make a business model out of door knocking for business only and you did it consistently with structure and follow up you will be a mega-agent in a short period of time. There’s no one path to success in real estate. There are young agents in this business that are so tech-savvy that I’m sure they could find out what I had for breakfast this morning. There are other seasoned agents that still don’t know how to download digital pictures then upload them to the MLS. Staying in concentration with your systems will make your business duplicatable but certainly not predictable at times.
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